Customer Story
How HubSpot’s Legal Team
Manages Complexity with Harvey
“
Sarah Flint
Director, Legal Operations & Technology, HubSpot
About HubSpot
Founded in Boston in 2006 as marketing software, today HubSpot is a complete customer platform that helps millions of businesses grow around the world. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,500 App Marketplace integrations, a community network, and educational content. With a global customer base and offices across 12 countries, HubSpot’s Legal & Compliance team supports a complex network across Corporate, Risk & Compliance, Employment, Privacy & IP, Commercial team (Sales, GoToMarket, and Procurement), and Legal Operations.
Opportunity
In late 2023, HubSpot’s Legal Operations team was looking to streamline some of its core processes in order to keep up with the company’s rapid growth and increasingly complex legal work. To support their diverse practice areas, the Legal Operations team sought a generative AI solution that could drive efficiency across core workflows, including drafting, redlining, matter management, and legal research.
A cross-functional team of legal and operational testers evaluated multiple tools, and HubSpot quickly identified Harvey as the best fit to increase productivity across the team’s day-to-day tasks.
Solution
“Harvey’s functionality, ease of use, and outstanding user feedback made it our clear choice,” Flint explained. “We chose Harvey because it saves time, enhances productivity, and provides high-quality, cited results for legal tasks.”
Following a structured rollout and tailored training, HubSpot’s Legal Operations team quickly integrated Harvey into workflows to streamline tasks such as document summarization and data analysis. With Harvey, the team now handles matters with speed and accuracy, allowing their in-house legal professionals to focus on high-value work such as in-depth legal analysis, strategic planning, and professional development.
Key Areas of Harvey's Impact:
Strategic Depth & Clarity
Harvey delivers rapid insights, enabling Hubspot’s legal teams to tackle complex issues in-house and accelerate decision-making. Recently, Harvey’s analysis of similar companies' business practices strengthened the team’s position during negotiations with opposing counsel.
Regulatory Compliance
Harvey guides Hubspot’s legal teams through new and evolving regulations, including SEC cybersecurity requirements and UK image rights law.
Risk Identification
Harvey uncovers emerging risk factors by synthesizing industry trends and summarizing top concerns from key stakeholders. With proactive risk identification, HubSpot can anticipate and navigate potential challenges early.
Simplifying Legal Language
Harvey translates complex legal terms into simplified language, enhancing cross-team communication and understanding.
Training & Enablement
Harvey generates real-world examples for training workshops, such as illustrating copyright infringement, making legal concepts more relatable.
With Harvey, HubSpot’s Legal Operations team can now dedicate more time to high-value, strategic work over routine tasks, meeting the demands of a fast-paced organization more effectively. Harvey has also been a catalyst for cultural change, with Flint noting the importance of breaking old work habits and helping the team become comfortable with embracing newer technologies.
Looking forward, HubSpot envisions generative AI tools like Harvey playing an integral role in transforming in-house legal work. With features—like Vault, the Word add-in, and upcoming case law integration—Harvey will continue to drive efficiency, empowering HubSpot’s legal team to confidently address increasing complexity.